In the ever-evolving world of sales and marketing, lead management is a critical process that can make or break your business. Successfully converting a lead into a paying customer involves a well-defined and strategic approach, and this journey is often referred to as "From Click to Close." Let’s explore the lifecycle of lead management , from the initial interaction to the final sale. 1. Generating Leads The journey begins with lead generation . Leads can be generated through a variety of channels, including your website, social media, email campaigns, content marketing, and events. The goal here is to attract potential customers and compel them to take the first step by showing interest in your product or service. This often involves filling out a form, subscribing to your newsletter, or even making a direct inquiry. 2. Capturing and Qualifying Leads Once a lead expresses interest, it's crucial to capture their information. This information typically includes their...